8 Things Every Restaurant Owner Needs To Know About Google’s Unsafe Website Warning !
Ever since Google announced HTTPS will be used as a ranking signal, business owners -including restaurateurs- everywhere began wondering about SSL certificates.
– Is it worth implementing an encrypted certificate on my restaurant’s website?
– Do the benefits of an SSL certificate outweigh the costs?
– What do I gain, as a restaurant owner, if I switch to HTTPS?
The answers to these 3 questions are yes, yes and a lot!
SSL certificates are the definition of security. If a website collects important data, such as clients’ credit card information, name, phone or addresses, then protecting customers’ privacy becomes the responsibility of the website owner.
It is shocking that in the US. alone far more than 50% of restaurant websites are not secure and therefore pose a potential risk to both the visitors of these websites and the restaurant owners / managers.
Having an unsecured website may seriously harm a restaurant’s ability to gain more clients online due to the fact that Google has already started implementing measures that will result in unsecured websites being flagged as not secure.
Here’s what restaurant owners with an online presence need to know about SSL certificates and Google’s unsafe website warning.
1. What are SSL certificates
An SSL certificate can be compared with a digital passport.
SSL stands for Secure Socket Layer and it represents a standard security technology that protects websites.
With a valid SSL certificate installed, the data exchanged between a restaurant’s web server and the browser of the clients will remain intact.
Although it cannot be literally seen how a website works, when clients enter sensitive information on a website, they need to be ensured it’s safe to proceed. And having a cryptographic key that acts as a shield can help a protect website visitors from the cybercriminals!
2. The importance of an SSL certificate for businesses who sell online
It’s important to point out that not all websites need to encrypt sensitive information. But if someone is running a restaurant, chances are that the website collects sensitive data. In this case it’s always better to be safe than sorry!
Cyber-attacks are not uncommon these days. And because of their increasing number, Google decided to do something about it. Since far less than 50% (!) of the websites online have taken necessary safety precautions, the internet giant would like to encourage more webmasters to do the same.
Having an SSL certificate installed will ensure visitors that the website is secure. It protects the website and the customers’ data and it ensures all sensitive information is safely encrypted.
3. Will clients trust a restaurant more if its website is safe?
Having a secured website can definitely boost a brand’s credibility.
An SSL certificate is easily recognizable. The green browser address bar and the secure lock icon are clear indicators a website is safe to use.
Potential clients need to feel secure when sharing their personal information on a restaurant’s website.
Ensuring customers that the website owner cares about their privacy will help build trust and will boost brand power.
4. The risks of not installing an extra security layer
Google has recently announced they plan to point fingers. Without an SSL certificate, certain risks arise for business owners everywhere.
- A secure connection is impossible to establish without a valid cryptographic key. As a result, sensitive information may be at risk. Anything clients share with a website can be seen or even stolen by unauthorized third parties;
- Google plans to make the internet a safer virtual environment for everyone. While the news should be thrilling, a downside does exist. Websites without a well trusted encrypted connection will soon be labeled as dangerous and deceptive;
- With Google’s new unsafe website warning in place, customers can be turned away in seconds. Once the unsafe warning pops up in their browser, the restaurant’s business website and brand could lose all credibility.
5. How to avoid Google’s Unsafe Website Warning?
The way to avoid being labeled as unsafe by Google is to get your own SSL certificate.
Securing business websites is important, especially if the clients’ trust is important for the business owner.
Protecting a business from cyber-attacks isn’t just “the latest internet trend”. It’s important to realize that in this day and age, everyone reles on the internet more than ever before.
Making a restaurant website safe means more clients for the restaurant and more sales. Restaurateurs can help their business thrive by making sure clients’ sensitive data is kept safe and handled with care.
Why is website security critically important for restaurant owners?
Here the 3 Most Important Things Why Restaurant Websites Need an SSL Certificate
1. Secure Your Webforms
Not every restaurant website collects money by taking online orders. However, the majority of them collect information.
According to Greg Csiffary founder of Wizard Media – a digital marketing agency specialized in restaurant marketing – a shockingly high percentage of restaurant owners are not aware of the important reason why every restaurant should get an SSL certificate for their website if they really serious about their business in 2018 and forward.
For example, if a restaurant website has forms to encourage site visitors to join an email list, then it is already passing sensitive information.
If the restaurant’s website have visitors providing information to receive blog posts, updates or download videos,recepies or a coupon, then this website is passing information that visitors definitely do not want to share with hackers.
If the website doesn’t have an SSL certificate, there is a risk that the website form information is intercepted by people who don’t have the restaurant owners best intentions at heart.
According to Greg Csiffary who is also an expert in website security it is critically important to secure website forms with an SSL certificate because that helps gain website visitors’ trust, not lose it.
2. Accept Payments Online
Many restaurant websites take orders online. In this case a secure connection is not an option it’s a MUST!
Most merchant accounts even require having an SSL certificate because they don’t want to leave customers’ information in a vulnerable state.
Again, an unsecured website doesn’t engender the trust of clients, and if something happens to their sensitive information, a lot of clients won’t do business online with that particular restaurant in the future.
Protect Login Info
Finally, someone wants an SSL-secured website to protect the login info of clients or if any of the website’s pages are password protected.
It is particularly important if a restaurant has a WordPress website that has a login page to gain access to the backend.
The bottom line – restaurant websites need to be secure. They must have an SSL certificate whether they collect sensitive information online or not.
A secure website gives customers another reason to trust the restaurant, it makes Google happy and increases search engine rankings, and it ensures customers aren’t met with an “unsecure” website notice.
Not many restaurant and business owners realize that it is
It is a little techie to setup and has a few limitations but is completely no cost.
It is possible to obtain a professional SSL certificate for a very affordable price at service providers eg. https://safesitewizard.com.
By securing a restaurant’s website today, the business lets customers know that it is a professional business website.
This way, when people visit the site, they will see the secure icon and know that they are not at risk when browsing through the menu of the restaurant or when they want to reserve a table for their next family brunch…